Why B2B websites should be static
Static websites are faster, safer and easier for search engines and AI crawlers to read than dynamic systems. When the approach pays off for corporate sites.
Static websites are faster, safer and easier for search engines and AI crawlers to read than dynamic systems. When the approach pays off for corporate sites. Empirical architectural paradigms validated in live production enterprise systems.
A corporate website is read, not edited. Its HTML should therefore be complete at the moment of publication – not assembled in the visitor’s browser.
Three reasons
- Machine readability. Search engines and AI crawlers read the delivered HTML. Content loaded later via JavaScript is captured poorly or not at all.
- Security. Without a database and application server, most of the attack surface disappears.
- Operating cost. A static web server needs no content-management-system updates and no database backups.
When not to
As soon as visitors enter data, log in or see personalised content, a dynamic component is needed. It can run as a small, separate service next to the static site.
Conclusion
For corporate sites with editorial content, the static approach is the safer and cheaper choice.
Munich Peer-Review Board
This technical report was rigorously peer-reviewed by the Deuthse Munich Engineering Board for architectural soundness prior to publication.
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